ESport Racing Team

For SIM Maranello, Sim Racing represents a living laboratory where technology, performance, and vision evolve on a daily basis.

In motorsport, the racetrack is the ultimate benchmark for every manufacturer. In the simulator industry, Sim Racing plays the same role: a high-level testing environment where virtual performance and real-world development come together, creating a continuous cycle of testing and improvement.

Participation in top-tier eSports competitions, including 24-hour endurance races, allows the team to gather essential insights into long-duration simulator use. Comfort, ergonomics, and performance consistency become valuable data points that drive the evolution of our simulators, turning every race into an opportunity for development.

Competitions become a ground for research and development, as well as a vehicle for knowledge sharing, in a path that unites innovation and brand identity.

Simulation evolves into a shared environment between drivers and engineers, used for performance analysis and vehicle setup development. The same dynamics that define real-world racing fully apply to the virtual environment as well, delivering tangible benefits across both domains.

SIM Maranello stands out for its integrated approach, connecting production, technology, and competition. We design and develop complete simulators in-house, engineer dedicated hardware, support real-world motorsport teams, and manage our own eSports team. This synergy creates a continuous flow between the virtual and real worlds, where every experience feeds the next.