Custom racing simulators

Built Around You
Every simulator is shaped around the driver. From technical configuration to aesthetic details, every choice contributes to creating an experience tailored to reflect driving style, performance, and individual needs.

RST GO defines the starting point, every configuration leads to a unique result.

For SIM Maranello, customization means complete freedom of configuration.
Every simulator can be tailored starting from the standard range models, evolving into a fully bespoke project designed around the customer’s vision.

Hardware & Aesthetics Customization

Every Detail Has a Form, a Function, an Identity

Hardware and aesthetic customization follows a journey that starts from comfort and extends to the complete visual definition of the simulator.

The Art of Racing Comfort: Tailored Seat Customization

One of the defining elements of SIM Maranello’s customization offering is the collaboration with Atelier Zanasi, an Italian excellence in artisanal craftsmanship and automotive personalization, enabling fully bespoke seat configurations: shape, stitching, custom embroidery with names or logos, and material selection.

Each solution is developed to combine comfort, performance, and racing-inspired aesthetics. Available materials include WIP, a fire-retardant material derived from technical leather goods and characterised by high grip; Formula Carbon, a breathable synthetic fiber with a honeycomb structure designed for long-duration use; Alcantara, a premium choice with strong racing DNA; as well as the option of synthetic leather or genuine leather upon request.

Driving Controls Adapt to the Driver: Steering Wheel & Pedals

Steering wheels and pedal systems are configured according to driving style, whether road or track, to deliver an experience that closely matches the driver’s preferences and requirements.
Depending on the configuration level and intended use, the system can integrate solutions ranging from immediate, high-performance setups such as those found in the RST GO configuration, to more advanced setups focused on maximum simulation fidelity, where steering wheels inspired by real-car designs and steel pedal systems with dedicated elastomer kits define a more technical and precise driving experience.

At higher-end configurations, the driving architecture can evolve further, introducing advanced solutions such as active braking systems and components engineered to replicate real vehicle dynamics with even greater accuracy, up to fully bespoke setups designed for professional and maximum-immersion applications.

Steering wheels can be customised in terms of colours and finishes, while pedal systems can be configured in terms of clutch presence, pedal response, and technical setup. For highly specific requirements, custom-made pedal faces can also be developed, precisely engineered to match individual use cases.

Visual Setup & Configuration

The Way You See the Track Changes Everything

The visual system is designed to be fully modular, adapting to a wide range of use cases, from entry-level sim racing to professional-grade configurations.

The setup can scale from a single-screen configuration to a triple-screen setup, with the option to add a fourth display dedicated to telemetry and race data analysis.
A flexible system engineered to deliver maximum immersion and full control over the driving experience at all times.

Frame & Livery Design

When the Simulator Becomes Visual Identity

The chassis and livery are fully customisable in terms of colours and graphics.

The RST Pro model represents the highest expression of this level of customisation, engineered to showcase complex liveries and fully developed visual identities.

Software & Driving Experience

The Virtual World Follows Your Style

SIM Maranello customization extends beyond hardware, shaping the entire digital experience to create a driving environment aligned with the user’s or brand’s identity.

Users can define car and track selection, integrate on-demand content development, and customise virtual liveries to replicate real-world identities or create fully bespoke designs. The experience can be further enhanced with branded racing environments, embedding logos and sponsor assets directly within the simulator.

A tailored approach designed to turn the virtual world into a flexible, high-value tool, ideal for corporate applications, events, and advanced training programs.